Indian Institute of Technology Madras launched a new initiative on July 28, 2017 to train 300 micro and marginal women entrepreneurs in Tamil Nadu. The Institute has joined hands with CAMS Group, which is providing funds of about Rs. 45 lakh, and Hand In Hand India, a charitable trust, for this three-year project.The programme aims to provide high impact training to women entrepreneurs by providing key inputs in different areas of business and management. This will help participants to improve their growth rates and profitability.
In order to be effective and meet the needs of the participants, the programme will be conducted in Tamil language. The beneficiaries will be identified by Hand in Hand India and finalised by IIT Madras and the training will be conducted in entrepreneurs’ localities. The mentors would guide the participants in developing a business plan, and Hand In Hand would facilitate in the process of obtaining financial support for entrepreneurs developing the best business plans.
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Speaking during the launch of the initiative, Prof. Nagarajan, Dean, Industry and Alumni Relations, IIT-Madras, said, “IIT Madras has established itself as a leader among academic institutions in promoting entrepreneurship among its faculty and students, with alumni being a solid pillar of support. In particular, social entrepreneurship is a key imperative of the Institute, and corporate support in the form of CSR has come as a tremendous boost in this respect.”
The programme is specifically designed for the needs for women entrepreneurs and will provide insights on various areas such as finance, marketing, information technology, banking, and soft skills. The programme would be delivered by faculty members from the Department of Management Studies, IIT Madras and experienced practitioners from the industry.
Speaking about the programme, Prof. Thillai Rajan, Department of Management Studies, IIT-Madras, and one of the Programme Directors, said, “A major thrust of this program is to enable the participants assume the mind-set of an entrepreneur rather than the mind-set of being self-employed. An important problem faced by a majority of micro and marginal entrepreneurs who start and run micro enterprises is the lack of formal training in running a business. The problem is even more acute for women entrepreneurs. While most of them have some degree of domain experience in the areas in which they operate, business skills and knowledge are mostly self-learnt. Through this programme, it is our desire to make modern management insights and knowledge easily accessible to these marginal entrepreneurs.”
Each year 100 people would be trained for three years. Each programme would be for a week, which would be followed by a reflective session after six months to understand how the program has impacted the participants.
On behalf of CAMS, N K Prasad, President and Chief Executive Officer said, “CAMS as part of its CSR activities has been carrying out various projects in the fields of education, vocational training, healthcare and other social welfare activities. In the current financial year, CAMS is delighted to be associated with IIT-Madras in supporting the training focused at small scale entrepreneurs. We are sure that the proposed training which include workshops, mentoring and monitoring sessions to be carried out by eminent faculties associated with IIT Madras would go a long way in the entrepreneurs scaling up their operations.”
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